Tagged: Marketing RSS

  • eblogger 6:51 am on March 7, 2010 Permalink | Reply
    Tags: , , Marketing, ,   

    Local Business Online Marketing: 4 Ways To Promote Your Business 

    Because of how people search for what they need today close to where they live local business online marketing has become important. No longer is yellow pages what is used to be.

    Here are 5 ways to promote your small business on the internet with your local market in mind.

    1. Article Marketing. Writing and submitting articles is a good way to get noticed by the search engines.

    Your want to target keyword phrases that your customers are searching for. For example if you are a chiropractor in Denver, Colorado, you would target “Denver chiropractor” and variations of it in your article.

    Your goal is to get on page one of Google, Yahoo and other search engines for all of the keyword phrases in your niche.

    2. Social Media. This would include vidoes, blogging, social directories, and so on. Using video marketing is especially smart because it is estimated 50% of all traffic to a website is now coming from videos.

    This presents a real opportunity for you to differentiate yourself from other small business owners in your market. Today there are many tools available to easily create and submit videos to You Tube and other video sites.

    3. Pay Per Click Advertising. This is the fastest way to get traffic coming in. You can buy your way on to Google, Yahoo, Bing and other tops search engines and get billed by the click.

    Payperclicksearchengines.com offers good training on how to set up and run a ppc campaign. They also list hundreds of other ppc search engines you can promote on and spend less money than the big 3 charge.

    4. Email Marketing. You do have a mailing list don’t you? Building a mailing list as traffic comes to your website is a necessary thing to do. Then you can promote directly to your subscribers inbox.

    You can also promote your blog articles and videos to your list and direct them there for more information. For long term local business promotion email marketing is a very effective way to spend your money and get results.

    5. Search Engine Optimization. You should be using good SEO principles in every type of marketing you do. This includes how you build your web pages and blog posts. Your graphics should be targeting keyword phrases as well.

    Any marketing you do should be targeting the phrases you want to be on page one of the major search engines for. This is not hard to do, but it does take a little research to know what people are searching for.

    In summary these are 5 ways to use local business online marketing to promote your small business. Getting your website address out in the marketplace where people can find you will increase your traffic and ultimately your sales.

    Please visit our local business blog today if you enjoyed this article on local business online marketing. We help small business owners grow their business in their local market using the power of the internet.

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  • eblogger 9:48 pm on March 6, 2010 Permalink | Reply
    Tags: , , Marketing, small   

    Finding Local Business Marketing Strategies That Work Is Difficult 

    When it comes to marketing their business There are 2 primary problems local business owners face. We will take a brief look at those in this article.

    As a small business owner trying to survive in a local market figuring out how to promote yourself more cost effectively is tough. What used to work without fail is now failing to work.

    The #1 failure starts with the fact people do not go to their local yellow pages like they used to. This means they are turning to other things to find services and products they need.

    The two primary problems I see local businesses facing in this.

    1. Customers are using the Internet when it comes to finding local business products or services they need.

    2. Most small business owners do not know how to use the Internet to be there when these customers come online looking for them.

    Ultimately this comes down to a lack of advertising budget to take chances with and a lack of knowledge. If you are a small business owner with a small advertising budget you do not want to waste money on the Internet hoping to find a cost effective promotion method.

    There actually is one other problem and that is most small business owners are pressed for time. It is very difficult to sit down and learn how to market on the Internet yourself.

    Even if you do master one form of online marketing having the time to implement it can be a problem as well. There are many free or nearly free types of marketing you can do, but again these take time.

    For this reason you see search engine optimization companies now targeting local business owners. This might be a good strategy for these types of businesses if they can find a company who meets their needs for a reasonable price. In reality it probably is better to outsource your advertising and marketing campaign to people who know what they are doing on the Internet. There is just too many strategies involved to figure it out yourself.

    Because people use the Internet to search for things in various ways you need a well rounded advertising campaign. This means you are not only using search engine optimization, but you are also using other types of online promotion and working SEO into them.

    This can include social media such as You Tube videos, article marketing, press releases, and email marketing. Really anything that gets your website address on the Internet where people can find you is good potential advertising for you.

    Before you pay them to do work for you you need to carefully check out any company. However the return on your investment can be very good both in time savings and cost savings.

    Finding local business advertising you can afford ultimately comes down to little bit of research on your part and then making a quality decision.

    If you enjoyed this article on finding local business marketing that works please visit our website today. We help small business owners grow their business in their local market using the power of the internet. http://www.localbusinessgroup.com..FREE TO COPY Articles at GlossaryBlog
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